To us it’s a day of ritual. Putting on your kit, sorting your bottles out, velocroing the shoes and clipping into the pedals for the first time.
But cycling is an individual experience. Maybe you’re happy to amble along or perhaps you want to pedal furiously round every corner.
Lucky Seven is what we badge our full custom project bikes as. From refined, rider specific geometry and tube selection through to bespoke fittings, clearances and component selection Lucky Seven is for riders looking for a no compromise perfect bike for life.
We work on the bike with you, based on physical dimensions and bike fit as well as our revolutionary telemetry fit system – call us to find out more.